Powered exclusively by SAF’s trusted content, Aster delivers real-time, reliable answers to your most pressing questions about SAF, the floral industry and running a better business.
To start using Aster, click the chat icon at the bottom right corner of this page.
What is Aster?
Aster is your go-to AI business assistant — but not just any AI assistant. It’s built by SAF for members and trained exclusively on SAF publications, articles and courses, so you get answers you can trust.
Explore best practices across every area of your business:
- What marketing strategies work best for florists today?
- How do I write job descriptions that attract the right candidates?
- What operational changes could improve efficiency?
- How can I improve margins in my floral business?
- How do I benchmark my business against industry standards?
Find accurate, timely insights:
- What are current and upcoming floral design trends?
- How can I plan staffing more effectively for the holidays?
- How are consumer preferences shifting in floral purchases?
- What seasonal strategies should I focus on next?
Aster also acts as your personal SAF support assistant
Aster is still in training when it comes to answering questions about SAF. Feel free to give it a try, and remember that the SAF team is always available via Live Chat to help with questions about our events, your membership, or anything else you need.
Dive into your SAF Benefits and Resources
- Where can I view my member benefits?
- Where do I find marketing graphics?
- Which SAF courses are best for improving profitability?
- Which SAF events would be most valuable for me to attend?
Enhance Your Experience with Aster
Discover helpful tips and answers to common questions so you can get the best results from Aster.
Why Use Aster?
Aster isn’t a generic AI chatbot. It’s trained exclusively on SAF’s curated content — not the open internet — so every response is grounded in reliable, industry-specific information.
Powered by SAF expertise: Aster draws only from trusted SAF sources, including Floral Management, SAF Now, education courses, webinars, and member resources.
Source-backed answers: Every response includes citations that link directly to the original SAF content, so you always know where the information comes from — a level of transparency and trust most AI tools can’t offer.
What Kind of Questions Can You Ask Aster?
Aster is designed to assist with a wide range of inquiries related to your business and the floral industry. Want to test it out? Try these questions and commands:
- How can I incentivize my sales team without increasing labor costs?
- Are there any SAF courses or events that can help me with delivery?
- What are the sales expectations for Valentine’s Day?
- What SAF resources can help my marketing?
- What’s the latest industry news?
How to Get the Most From Aster
To get the most out of Aster:
- Ask specific, well-framed questions — and don’t hesitate to follow up
- Share relevant details or context when possible
- Upload text or documents if you’d like Aster to review or summarize them
- Use the citations to explore original SAF resources in more depth
Aster offers guidance and best practices, but it’s not a replacement for legal, financial, or HR professionals.
The Story Behind the Name
The name Aster comes from the Greek word for “star,” a symbol of guidance and clarity. Just as stars have long helped people find their way, Aster is designed to help floral professionals navigate complex questions with confidence.
Aster is also a flowering plant — a familiar bloom associated with wisdom, patience, and resilience. That connection grounds the tool in floriculture and reflects SAF’s deep roots in the floral community.
Together, these meanings represent growth and forward progress. Aster was created to support learning, thoughtful decision-making, and the steady evolution of floral businesses — offering insight when it’s needed and helping professionals move ahead with purpose.
Need More Help?
Aster is a powerful tool — but it doesn’t replace the expertise of SAF’s team. If you need personal support, SAF staff are here to help.
Feedback? Suggestions?
Become an SAF Member to Access Aster
Aster is an exclusive benefit for SAF members. Join SAF to experience Aster and unlock the full range of tools, resources, and support available to members.
Aster does not provide legal, financial, or professional advice. For decisions involving employment, compliance, taxes, or other regulated matters, consult a qualified professional. Responses are generated using available SAF resources and industry knowledge and may not reflect local laws or individual circumstances.