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News Coverage Captures Petal It Forward’s Good Vibes
Television news outlets helped spread the joy of Petal It Forward around the world, as seen in these on-air features. Dozens of news organizations, including television stations, newspapers, and trade publications captured the joy generated by Petal It Forward, the...
Across the World, Petal It Forward Shows ‘Kindness Is Contagious’
About 500 floral businesses from all 50 states and four countries participated in SAF’s 11th annual Petal It Forward event. Hundreds of floral businesses across the world united Oct. 15 to spread happiness through flowers during the Society of American Florists’...
Florida Florist Finds Profit in Plush
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost plush sales from $6,500 in 2024 to more than $36,000 in just nine months this year. Listen to this story At Wonderland...
‘With Love, Meghan’ Highlights Joy of Flowers
Meghan Markle, former actress and member of the British royal family, collaborated with Florabundance floral consultant José Rabelo while filming her Netflix series “With Love, Meghan.” Listen to this story Flowers are having a moment in the global...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.