The Society of American Florists’ ninth annual goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger,...
Petal It Forward, the Society of American Florists’ annual event in which floral businesses nationwide hand out two bouquets — one to keep and one...
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
Petal it Forward is just one week away on Oct. 18. It’s not too late to participate in this feel-good event in which participants hand two flowers...
Are you among the hundreds of floral industry members in 50 states and four countries who participated in Petal It Forward? The good vibes generated...
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11) and Thanksgiving (Nov. 23) coming up quickly. The...
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales....
Father’s Day is quickly approaching on June 18, and although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American...
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in...
If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy...
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered...
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’...
With Mother’s Day coming up, it’s a good time to make sure customers can find you online. The best way to do it? Optimize your SEO. In a course on...
Administrative Professionals Week is April 24-28, which makes it a good time to focus on developing corporate clients. SAF has resources to help...