Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
The Senate and House’s recent proposed funding increases for the Floriculture Nursery & Research Initiative started with SAF members putting the...
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms...
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
Forecast Your Future, the Society of American Florists’ new series of courses focused on profitability, is available now on Career Connection. The...
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub,...
Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists...
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual...
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...
Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...