Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips...
Online reviews hold amazing sway over shoppers. According to research by the SEO marketing company Moz, 96 percent of people read reviews and 86...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and...
With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it...
First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral...
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many...
While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue...
With three months until the Society of American Florists’ annual Petal It Forward flower giveaway, there’s plenty of time to start planning so you...
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S.,...
Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a...
Do you want to eliminate guesswork for the design and sales team, ensure uniformity in arrangements, and build profit into every design? A new...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Frankie Shelton, AAF, AIFD, PFCI, an internationally recognized designer, pioneering floral educator and 1989 recipient of the Society of American...