A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
From medical screenings to leadership schools, farms and associations such as Asocolflores are investing in the women who make up the majority of...
Listen to this story As florists head into the fourth quarter — traditionally one of the busiest periods of the year — the picture is both...
Meghan Markle, former actress and member of the British royal family, collaborated with Florabundance floral consultant José Rabelo while filming...
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways...
Relles Florist in Sacramento, California, has had several media outlets to cover their Petal It Forward event. Petal It Forward isn’t just about...
It just became easier for Gmail account holders to unsubscribe from unwanted email solicitations, creating challenges — and opportunities, some say...
That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...
Staff at Wildflower Stem + Sundry in Glen Burnie, Maryland, passed out bouquets as part of SAF's Petal It Forward event, slated this year for Oct....
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
With permanent tax cuts, new deductions, and powerful incentives for business investments, a new law could reshape the bottom line for floral...
Augusto Solano (third from right), executive vice president of Asocolflores, was inducted into SAF’s Floriculture Hall of Fame. He was joined on...
‘Moderna Dolce’, a medium pink butterfly ranunculus presented by Rosaprima, was named Best in Show at the Society of American Florists’ Outstanding...
Lori Wheat, AAF (right), delivered remarks at SAF’s annual convention as she stepped into the role of president. She was joined on stage by past...
SAF Phoenix 2025 drew 465 floral professionals to Scottsdale, Arizona, Aug. 11-14 for three packed days of forward-looking education and invaluable...