Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty and...
Nearly three dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...
SAF Phoenix 2025 convention attendees will have the opportunity to meet with dozens of vendors at the Supplier Expo. Jonathon Boundy has been to...
Florists, flowers and tariffs dominated Mother's Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy...
Ever wonder how your shop’s financials compare to top-performing businesses? In the May/June issue of Floral Management, floral finance expert Paul...
Tiger Lily Florist in Charleston, South Carolina, won the 2024 Marketer of the Year contest for it's community-rooted marketing. Owner Lisa Hays...
SAF Chief Economist Hall, Ph.D., will break down economic trends and provide clear, actionable insights on interest rates, consumer spending...
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that bouquet for mom might come with a higher price tag this...
Staff at Lake Forest Flowers are working diligently to maximize its share of anticipated Mother’s Day sales. “We started calling our customers last...
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
https://youtu.be/X_lFftSwobg?si=qAyf8Zr3nEAGxveq A child’s first steps. Learning to ride a bike. High school graduation. Teleflora’s new Mother’s...
As the watchdog of the floral industry, SAF asks businesses to reconsider their Mother's Day marketing without disparaging flowers. These companies...
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...