SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Uncategorized
Meet the Candidates: SAF Elections Underway
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities,...
Industry Pays Tribute to Floral Visionary Frank Biddle
Jennifer and Frank Biddle. Frank died June 27. Francis “Frank” Biddle, founder of Francis Biddle International (FBI Flowers) and co-founder of...
Floral Talent to Take Center Stage in Phoenix
Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of...
Summer Refresh: Workshop Your Way to New Customers
Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue,...
Sympathy Trends Are Shifting. Are You Ready?
Sympathy giftware sales are on the rise at GeNell's Flowers in Piqua, Ohio. When Steve Neubauer joined the family flower shop nearly 50 years ago,...
Build a Business That Runs Without You
Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
Boost Wedding Margins With These 8 Rules
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...
CalFlowers Spins Off That Flower Feeling
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
PFCI Newsletter – April 17, 2025
A Moment of Celebration: Welcoming 24 New PFCI Inductees! I am beyond thrilled to kick off this newsletter by celebrating the 24 incredible...
Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
Carol Caggiano Reflects on A Lifetime of Floristry and Mentorship
https://youtu.be/aeLfMuqt1fQ After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD,...
Floral Industry Adapts to Tariff Turmoil
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
PFCI Newsletter – January 15, 2025
Hello everyone, and welcome! I'm Adam Havrilla, 2024-25 Chair of the PFCI Board of Trustees, and I'm thrilled to present our second quarterly...
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...