The Society of American Florists recently joined with dozens of other groups to help ensure the government has the resources to better inform the...
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...
Millennials don't want to be florists. That's a message circulating throughout the industry and a fear that keeps many aging shop owners up at...
Here’s an idea that might sound like trouble: Spend a fall Saturday away from your business, talking with friends and meeting new people in a...
Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon...