A DIY wreath bar — stocked with evergreens, ribbons and ornaments — turns holiday shoppers into creators while driving revenue for California...
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...
A record number of Americans purchased fresh flowers and plants for Valentine’s Day this year, marking the highest level of floral gift-giving in...
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers...
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is...
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive...
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and...
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment...
The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days...
Get your eyes and iPhones on 50 fabulous designs in “Hawaii-50,” a fast-paced, Pinterest-friendly, made-to-Instagram session at SAF Maui 2016, the...
Every year by mid-July, Christmas has arrived at Palmer Flowers in Fort Collins, Colorado. By then, the year’s holiday displays already are...
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...