Ever worry sympathy flowers are out of fashion with younger consumers? Maybe not for mobile devices. When Kim Kardashian West’s 2011 Blackberry Bold...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for...
A new generation of high school students has embraced a bold, colorful style of prom dress that recalls their African heritage. Not surprisingly,...
Keep it simple. Keep it short. And — write down your thoughts beforehand. Those are some of the tried-and-true wedding toast tips collected by the...
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information...
If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft...
"Can I get your phone number?" Attendees representing 19 different states (and the District of Columbia) with anywhere from two to 40-plus years of...
Want to know what really motivates someone to reach for their wallet and buy flowers? You can find out from one of the world’s top consumer trends...