Young Floral Pros Energized by Industry’s Scope — and New Connections
Attendees collaborate on floral designs during a hands-on session led by Talmage McLaurin of Esmeralda Farms at Next Gen LIVE!, applying insights from the 2026 Flower Trend Forecast to real-world retail, wedding and everyday design concepts. For Colton Thomas, who...
Stop the Scroll with Pro-Level Floral Content
Donald Yim, AIFD, PFCI, encourages florists to balance personality and polish when showcasing their work on social media. In today’s fast-moving social landscape, pretty pictures alone won’t cut it. If you want to stop the scroll, it’s time to rethink how you showcase...
Negative Publicity Watch: SAF Pushes Back on Trip Advisor, CNN and Others
As Valentine’s Day promotions urged consumers to “skip the flowers,” SAF pushed back, calling on brands and media outlets to promote their products on their own merits rather than diminishing flowers. “Skip the flowers. Book a getaway for two.” “She said no...
National Marketers Lean Into Love With Valentine’s Day Ads
As Valentine’s Day approaches, two national florist networks are turning to emotionally driven video advertising to connect with consumers — one by inviting people to speak their love out loud, the other by tracing the journey of a rose as a timeless symbol of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.