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Floral Industry Navigates 2025 With Hope — and Headwinds
A mix of steady sales and persistent challenges is shaping a cautious but hopeful outlook for the rest of 2025, according to the Society of American Florists’ latest Economic Outlook survey. While inflation, labor shortages, and political uncertainty remain top...
Boost Profits with Precision Cooling
When it comes to floral longevity and profitability, few investments pay off like a well-tuned cooler. At Penny’s by Plaza Flowers in Philadelphia, owner Chris Drummond, AAF, PFCI, says maintaining temperatures just above freezing — with help from real-time sensors...
Get Inspired With Real Stories of Growth
Frank and Pamela Arnosky tapped into an underserved market when they began growing marigolds for Day of the Dead celebrations. Frank will share his farm’s story of growth during SAF Phoenix 2025, SAF’s annual convention Aug. 11-14. This fall, customers...
Summer Refresh: Ready-To-Go Training for Your Team
Eileen Weber, AAF, has seen how her year-long design training program has improved operations at her Chicago-area shop, Lake Forest Flowers. She will share details about the program during an session at SAF Phoenix 2025, SAF’s 140th annual convention Aug. 11-14....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.