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Meet the Candidates: SAF Elections Underway
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities, from advocacy and education to content and events. This year, SAF members will vote for three new members to join the...
Industry Pays Tribute to Floral Visionary Frank Biddle
Jennifer and Frank Biddle. Frank died June 27. Francis “Frank” Biddle, founder of Francis Biddle International (FBI Flowers) and co-founder of Tradewinds International, died June 27. He was 60. Established in 1995, Tradewinds International facilitates direct farm...
Is Your Shop Showing Up in Voice and AI Searches?
Business was flat for Ed Moore Florist — until it embraced a new kind of online optimization. After the Denver-based shop worked with a digital marketing firm, its direct customer orders jumped 25%, with new business coming in from cities it hadn’t previously...
Discover 6 Design Trends That Captivate — and Convert
Trend-spotter Talmage McLaurin, AIFD, will reveal six new trends at SAF Phoenix 2025. What do customers see when they land on your homepage or walk into your shop? If it’s tired design tropes — like a mylar balloon tied to a bud vase with a single rose and baby’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.