That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign
That Flower Feeling is launching its second campaign, “Just Add Flowers,” to highlight the joy of giving and receiving flowers. Listen to this article here, or visit SAF on Spotify to listen to this and other news. The next generation of That Flower...
SAF Advocacy Yields Big Wins in Washington
It’s a week of wins for floriculture growers on Capitol Hill. In addition to maintaining access to assistance on conservation programs, funding for floriculture research is holding strong and growers received more financial aid from the USDA. Despite a 4%...
Peony Grower’s Quick Action Helps Save Access to USDA Programs
Peony grower Rita Jo Shoultz (right) used her relationship with Sen. Lisa Murkowski (R-Alaska) to help preserve grower access to conservation programs. More U.S. flower growers gained access to USDA conservation programs through the “Big Beautiful Bill,” signed into...
Summer Refresh: Workshop Your Way to New Customers
Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue, and help shops connect with new customers during slower summer months Think floral design workshops only hold appeal...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.