Summer Refresh: Turn Mother’s Day Wins Into Summer Gains
Not only were Kern Park Flower Shoppe’s Mother’s Day sales up by double digits over last year, but half of buyers were new customers, says Holly Itami Springfels of the Portland, Oregon shop. The secret? Heightened online visibility thanks to an increase in the...
Unlock Growth and Ideas That Deliver ‘Immediate’ Results
SAF Phoenix 2025 convention attendees will have the opportunity to meet with dozens of vendors at the Supplier Expo. Jonathon Boundy has been to many of the Society of American Florists’ annual conventions in his 32 years as a florist — and he’s never been...
CalFlowers Spins Off That Flower Feeling
“That Flower Feeling” will separate from CalFlowers in September. The brand’s latest marketing initiative involved working with hard goods manufacturers to create supplies including bouquet sleeves, card picks, transportation boxes, and flower food...
Make Mom’s Day — and Win a Customer for Life
Staff at Lake Forest Flowers are working diligently to maximize its share of anticipated Mother’s Day sales. “We started calling our customers last week to remind them of Mother’s Day and confirm their orders in advance,” says Eileen L. Weber, AAF, vice...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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