Survey: Sustainability Gains Momentum in Floristry Amid Barriers
Findings from a recently released survey indicate most florists have incorporated sustainability into their business models — and are eager to do more. A lack of access to sustainable products and knowledge of sustainable floristry were identified as the biggest...
Digital Power Up: Capture More Sales with Local Pages
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. Most florists’ service areas...
Digital Power Up: Unleash the Power of Keywords
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. When it comes to search...
SAF to Induct 14 AAF and PFCI Honorees
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven professionals will be inducted into the Society of American Florists’ (SAF) American Academy of Floriculture (AAF), and eight...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.